Have you heard of or seen or participated in the “Don’t Rush Challenge?” In this challenge, people take videos of themselves in their everyday clothes and then show themselves all dressed up. To get an idea of what I mean, here’s the video that introduced me to the challenge when someone shared it on Twitter: Black Women in STEM – Don’t Rush Challenge.
The challenge began when “Toluwalase Asolo, a 20-year-old business management student at the University of Hull, tweeted a clip with the caption, “The boredom jumped out.” To the song of “Don’t Rush” by U.K. rap duo Young T and Bugsey, she and her seven girlfriends changed looks seamlessly while passing around a makeup brush used as a metaphorical baton” as explained by Antoinette Isama, writing for Teen Vogue.
I bring up the challenge because of what it has done for the song used in the challenge. Since the challenge started the song has been number one in many countries and even made it into many iTunes charts lists. It’s become a sort of anthem during this quarantine that everyone is under.
The billboard for Young T and Bugsey’s album came out when the quarantine had already started. Then during the same quarantine a group of young women, as explained above, with no connection to them, used their song in a video that went viral and resulted in the Don’t Rush Challenge. The challenge has not only made the song popular but caused so many milestones for it. When Young T and Bugsey made the song this time last year, they had no idea it would go viral a year later.
So, what can we take from all this? You never know what’s going to blow you up, what’s going to put your work in the limelight or make your dreams come true. We saw it with Sho Madjozi and now Young T and Bugsey are experiencing it. Your part is to produce great work, content, art, service or whatever it is that you do. At the right time, it will pay off. So don’t rush, just do your part. Let me leave you with the video of the song for your enjoyment.
